Maturity Level

Maturity Level Scale

Ad Hoc means:

There is no organized business development (BD) and no BD team. BD strategies and marketing are non-existent, so all potential opportunities are pursued without any data on the quality of the opportunity or the potential ROI. Firm leadership should begin hiring business development professionals, establishing processes, and setting goals.

This firm's client relationships are unmeasurable and the firm is falling behind in today's competitive environment.

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Next Steps

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